Imdex's 'disruptive innovation'

AUSTRALIAN Securities Exchange-listed drilling mud supplier Imdex has been displacing incumbents by causing an industry cost deflation via a "disruptive innovation" model despite its oil and gas division causing it a $200,000 EBITDA loss, Hartleys says.

Imdex's 'disruptive innovation' Imdex's 'disruptive innovation' Imdex's 'disruptive innovation' Imdex's 'disruptive innovation' Imdex's 'disruptive innovation'

Imdex is confident, though, that cost cutting will see its energy component break even in FY16.

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