According to Keppel executive director Choo Chiau Beng, the company sees the energy sector as "an area that we can see imminent growth." The company is seeking to derive up to a third of its profits from energy and infrastructure business investments. Keppel is doing this at a time when most American and European companies are selling off their shares in power utilities in both Asia and Australia in order to reduce debt.

The company's plans to for the Singapore plant is the direct result of the Singapore government's decision to open its electricity market to private companies. Choo confirmed that Keppel was in "active discussion to build it [the power plant]".

Keppel is Singapore's second largest conglomerate and its investment in the power sector is a massive as its previous profit from the industry was only 7% last year.