After an extensive review of three agencies, the oil refiner announced the selection of Young & Rubican and its media partner, Mediaedge:cia to handle the company's $8 million advertising account.
Caltex's decision follows the selection last month by its parent company ChevronTexaco of Y&R and Mediaedge:cia to handle it's worldwide advertising. ChevronTexaco owns 50% of Caltex Australia.
National brand marketing manager, Mark Rosenburg, said there was little to choose between the three agencies but added the opportunity to work with an agency developing the Caltex brand internationally was the decisive factor. The previous agency was The Campaign Palace.
