In a B2B environment, sales cycles are long and trust is built through partnerships of longevity and ongoing service. This is much like the relationship we, as a publisher, have with our audience - those who read our website and newsletters, those who attend our events and companies like yours that use our platforms to reach our audience - your customers. We are a service provider to both our readers and our advertisers, and continue to evolve to meet the needs of the industries we serve.
In the advertising world, evidence is growing in favour of content marketing where companies are positioned as thought-leaders through formats which complement traditional advertising.
ContentWorks by Aspermont is our new in-house content marketing agency which employs skilled journalists and producers to tell your story to build trust and positive sentiment around your brand, products and services. Our team can bring to life your expertise using formats such as:
- video content
- case studies
- opinion pieces
- company and product profiles
This new service offers clients the ability to educate and influence the high-value and high-growth mining, energy and agriculture industries through ongoing conversation and trust-building.
If you have something to share and would like to learn more about these options please take a look at our media kit that explains things further.
To request a copy of our media kit - Email me a media kit