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Losing the PR battle

THE coal seam gas sector has come under intense scrutiny in the last few months, with both political and community sentiment turning against it. While the jury is still out on the environmental side-effects of CSG extraction, what is clear is that the industry's public relations machinery is less than well-greased.

Losing the PR battle

Industry sources acknowledge that there have been troubles with not only engaging with the community but also on the spin and the substance of the message to the media, with the result that there is lot...

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