OPINION

Slugcatcher and the need for oil to fight back with sales promotion if it is to

HERE'S an idea from Slugcatcher that will probably come as a surprise to many people in the oil industry – why not do a bit more to promote and grow the business rather than imagine that continued production cuts are all that’s needed to lift the oil price.

Slugcatcher

You can't cut your way to success

You can't cut your way to success

For any other business that's not a radical idea. In fact, it's how every other business works, marketing what it produces to boost sales and profits. Oil is different, for a variety of reasons,...

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