AGL estimates it now holds approximately 30% of the total energy accounts in the eastern Australian region - over 1.4 million natural gas consumers and 1.7 million electricity consumers.

"The Pulse purchase bridges the Victorian gas retailing gap that has been evident in AGL’s portfolio for some time," said AGL Managing Director Mr Greg Martin.

He said the acquisition gave AGL access to the major Victorian wholesale gas contract which has sufficient capacity to support Victorian customers as well as providing excess volumes to supplement the NSW market.